Planning the adverts (U20:P2,P3,M2)
Learning objective 2: Be able to plan a cross media advertising campaign to a client brief
Pass tasks completed with Adam Marks and Sam Nadarajah as part of a group.
With the soda being a take on an old flavour that was popular before, this gives the opportunity for the theme of the advertising campaign to be retro and profit of the soda's nostalgic concept. The TV ad will dictate what the print ad will include as the TV ad is usually what is most memorable from advertising campaigns and most talked about socially. To continue this retro theme, the TV ad could be a rendition/parody of an old soda commercial that could be found in that era. The TV ad will use tropes and stereotypes from that era to market the product.
The target audience chosen to market the products to are people aged 16-35. This wide range in age was chosen because of the wide appeal of soda. We will primarily target the older half of the age range as we have determined that they will be the main audience and consumer of this product as the product is a take on an 80's flavour, meaning the soda will mostly appeal to the nostalgia of this audience. This is supposed to base its appeal from consumer's nostalgia. This means that to maintain this nostalgic theme, the campaign will need to clearly keep with this theme which is why the target audience is a wide range in age. Secondarily, we will target the younger audience. This is because soda and other sweet products are likely to be consumed by younger audiences like small children and young adults, meaning we should consider in our marketing that the younger audience will be part of the consumer base.
The resources required include;
computer:
Photoshop: for editing the print ads
Final cut: For editing the TV ad
Camera: to take photographs for the print ad and film the TV ad.
Props: For the TV ad
The consistency of the Coca Cola brand and in its marketing is shown in the billboard as the bold use of red has become unanimous with Coca-Cola. Just as on the iconic bottle, the logo and its font are also used on the billboard which uses the majority of the billboard space. The design is simple, with a small amount of text which is useful in getting people to read the billboard. This consistency in brand image continues in to the TV commercials and now social media ads.
Research into conventions:
The billboard shown is a Sprite billboard advertising their main product. The ad features a comedic street art take on the classic painting "Girl With a Pearl Earring" by Johannes Vermeer. This comedy is used in this ad to attract the attention of the public. This is a convention seen across advertising that many large corporations use to better their the public reception of their brand.
Another convention shown on this billboard is the placement of the logo. Companies will place their logo on a billboard as to where the logo can be clearly seen and is usually one of the largest images/aspects of the advertisement. This is so that passing bystanders and especially people in cars will recognise that the advertisement is that specific company. This is done in most billboard ads and other media platforms such as TV commercials and social media ads. This is done to associate the content to the the brand, which in this case is comedic and eye-catching which will better the brand's image.
The other convention shown in this billboard is the use of a slogan or in this case the tag. Slogans and tag lines are commonly placed with an advertisement as they are short and will be memorable to the audience. This is useful when attempting to go viral as the slogan is what will be remembered by the public, helping the advertisement start trending.
The conventions of magazine advertisements differ from the conventions of billboard advertisements despite being both print ads.
One convention of magazine advertisements is that the the main image of the magazine ad will completely fill the whole page. This will grab the readers attention. The Coca-Cola ad shown here will especially grab the attention with well-made picture, being 3 Coca-Cola products on a piece of ice, floating in water, is both simple and also detailed enough to grab the readers attention. It is used to remind the reader of how refreshing their products are, meaning it could have made many reader's next drinks a Coca-Cola seeing how common they are in stores.
Another convention of magazine ads, differing from billboard ads, is that the slogan and overall text has more to it, giving more context to the image. Unlike billboards where the slogan and text is limited due to how they need to gain the attention from drives, someone reading a magazine will have all the time they need to read and take in the ad. In this case, the text is reassuring the reader that Coca-Cola are the leading brand and one of the biggest drinks in the world. It states that the generic term "coke" is also a trademark of Coca-Cola, further showing the reader that they are the leaders in drinks, essentially saying they are the best and the number one choice of drink for the reader.
Another convention of magazine ads is placing the logo and theme of the company so that there is brand recognition. This is used for brand recognition as that can help heighten the effectiveness of the ad, especially when the brand is well known and acclaimed "iconic", which Coca-Cola are. When the reader sees the ad, they will immediately see the logo twice, with the cup saying "have a coke". At first view this is just an artistic representation of coke products, but subliminally the addition of the logo and cup saying "have a Coke" is being used to make the brand stick in the readers head and likely end up buying a Coke when needing a drink.
(From Funny Breaker Youtube channel)
The Coca-Cola ad shown here was released in May 2019. Ramadan takes place during May. The story in the ad goes as a women is practicing Ramadan, meaning she is fasting until sunset meaning she is hungry and thirsty and not feeling great. Along with this hunger, she is being mocked for her religious clothing and not having a good day. When someone sees that she is not having a good day, she buys her a Coke and they wait until sunset to drink. This is a convention that is used in many TV commercials. Creating a story is common in TV commercials as it gives companies the opportunity to get the audiences emotional investment, shown in this ad as the women is having a bad day. This emotional investment and showing of kind acts in the ad will subconsciously or consciously make the audience have a better opinion on Coke and make them prefer Coke's products over others due to them showing humanity in their ads and not remaining a cold corporation that they cannot relate to. The ad is especially relatable to any Muslim audiences watching as they will relate to the feelings that the women is having, also being shown the refreshing experience she had with a Coke when breaking fast, making them breaking fast with a Coke as it is shown to be very refreshing. This is also a convention that is sometimes used as using these specific demographics in the ads will help the ad and brand relate to them more, making whole groups of people at a time want to drink Coke.
Another convention shown in the ad is the use of brand familiarity in throughout the ad. Throughout the ad, the color red is consistently present in almost all shots. The woman's clothes are red, the other woman's headband is red, the vendor has a red refrigerator with the Coca-Cola logo on it, and overall the tone of colors used for the setting is warm and shades of red and orange. This brand familiarity keeps the audience knowing the the minds behind what they are seeing is Coke and makes the brand more memorable.
Treatment:
For our advertisements, the TV commercial will be a series of scenes
all showing an actor interacting with the drink in a can. The
characters we have chosen for this include one actor playing sport in
a garden area, one actor wearing a Hi Vis jacket acting as a
construction worker who needs a break after hard work, and another
actor also working, this time working at a computer who drinks from
the can out of thirst. These characters will all be played by the
group members.
The locations that are going to be used in the advertisement will vary
from an inside classroom showing someone working at a computer,
outside at a bench to show the construction worker resting at the
bench, and a grass area, showing the actor playing sports. This will
link to their role in the advertisement.
The costumes that we will use are a hi-vis jacket to show that the
character works in construction. We will also use a blue afro wig and
blue novelty shades with LED's. These are going to be used to parody
the 80's culture and provide comedy to the adverts. This parody of the
80's is going to be used to appeal to the adults who are our primary
target audience.
The idea behind showing a range of different roles, from physical jobs
like construction, to leisurely sports, to office type jobs, is to
show how the drink will quench the thirst of anyone despite what work
they are doing, appealing to a range of demographics.
The colours that will be prominently used in the advertisements is
going to be red and pink. These colours are going to be used to convey
the strawberry laces flavour of the drink. These red colours will be
used for the print advertisements. The logo, can, and background will
be different shades of red and pink to push this strawberry theme.
The effects that we are going to use in the advertisements are filters
that will make the camera appear older than it is. This is going to
contribute to the retro theme. We will also use lighting effects for
the print advertisements to make the print advertisements stand out
more and appear brighter.
Billboard & Magazine
Gantt Chart/Project schedule
Location Release Form:
Location Recce Form:
Sketch Layout:
Sketch of Poster:
Storyboard:
M2 (U20): Justify the choice of planned components by targeted media sector
Billboards
The reason why my group chose to use a billboard to advertise the beverage Phizzwizard in this new advertisement campaign is due the fact they have a high potential of being able to put in areas of high footfall, these could be near places of importance or near entertainment hubs such as football stadiums and concert stadiums where they can get a large audience. This is effective for the campaign in reaching our target audience as there is the potential for anyone within our groups age of 18-35 to pass our billboard and see it. Being able to place it in these kind of areas mean the consumers will think of the drink when they think of what they want to get to drink for their event making it more likely they will chose Phizzwizard. This will also be able to aid the campaign as by using consistency such as the Phizzwizard logo and the matching colours of the drink will increase the brand awareness by allowing consumers to match adverts with the Phizzwizard brand.
Magazine
The magazine was also chosen as a way to advertise Phizzwizard to the consumers as this will be cost-effective for the company due to the costs of magazine advertisement being relatively stable allowing it to worked into existing budget plans. Like the billboard the magazine will also be able to get to the campaigns target audience, this is as magazine can have multiple demographics to them, the campaign can select magazines which then target our intended age range to maximise its views. To help with increasing brand awareness magazine adverts can also have consistency with the other adverts so the amount of consumers that can recognise the brand increases by seeing the Phizzwizard colours and the brand logo.
Video
A video commercial was chosen for this advertisement campaign as it was believed it would be the best way to kick start the campaign to the consumers. This would be as the video features all key parts of the campaign in one advert. The video then sets the tone for the rest of the campaign this being its 80s sort of theme and lets the consumer market know what this new beverage Phizzwizzard's target audience is. This is also really good to make use of cross media promotion, this is as the video can be quickly and easily shared across campaign social media accounts where it can be shared by others, this video can also be made into a TV commercial where it can be shown to mass audiences.
Infographic Posters
The campaign can also utilise the usage of posters, along with billboards this be used in in popular areas where it can try get maximum views from the consumer market. This would use consistency to maximise the amount of people that can recognise the Phizzwizzard brand, by having things like the brands logo and slogan on it will start to really be put into the minds of the consumers so when they next think of what drink they would like they can think of Phizzwizzard and want to go buy one. Along with the video the posters can be uploaded to social media to be spread there as well through cross media promotion and even possibly make them into pop-up ads to get even more views on the campaign.
Pass tasks completed with Adam Marks and Sam Nadarajah as part of a group.
Concept:
With the soda being a take on an old flavour that was popular before, this gives the opportunity for the theme of the advertising campaign to be retro and profit of the soda's nostalgic concept. The TV ad will dictate what the print ad will include as the TV ad is usually what is most memorable from advertising campaigns and most talked about socially. To continue this retro theme, the TV ad could be a rendition/parody of an old soda commercial that could be found in that era. The TV ad will use tropes and stereotypes from that era to market the product.
Objectives:
The objectives of the advertising campaign is to promote the soda. The soda having an appeal to the nostalgia of adults means that this campaign will aim to market the product to younger audiences, due to the appeal of soda to young people, as well as keep with the theme so that the campaigns will appeal to adults.
The objectives of the advertising campaign is to promote the soda. The soda having an appeal to the nostalgia of adults means that this campaign will aim to market the product to younger audiences, due to the appeal of soda to young people, as well as keep with the theme so that the campaigns will appeal to adults.
Content:
The content of the advertising campaign will include a TV advertisement, a print advertisement to be featured in magazines and a print advertisement to be used for billboards. The three different platforms will all be consistent in the theme such as maintaining a color scheme, featuring slogans, logos and other recognisable brand images, and keeping consistent in tone, which will most likely be a comedic tone as the advertisements are to be parodies of old soda commercials.
The different advertisements will use old tropes that were common in old commercials from the era that the drink is intended to be from.
Genre:
With the advertising campaign being a a parody/recreation of stereotypical commercials and advertising campaigns from the 1980's, this means that the genre of the advertising campaign will be comedy. The TV commercial will feature most of the comedy as this is where we will exploit this 1980's theme the most, with stereotypes and tropes of that era being used and parodied for comedic effect. This will help with the commercial being relatable to the target audience. The billboard and magazine ad will mainly try to mimic the style of 80's posters with exaggeration of this style being the comedic effect.
Target audience:
The content of the advertising campaign will include a TV advertisement, a print advertisement to be featured in magazines and a print advertisement to be used for billboards. The three different platforms will all be consistent in the theme such as maintaining a color scheme, featuring slogans, logos and other recognisable brand images, and keeping consistent in tone, which will most likely be a comedic tone as the advertisements are to be parodies of old soda commercials.
The different advertisements will use old tropes that were common in old commercials from the era that the drink is intended to be from.
Genre:
With the advertising campaign being a a parody/recreation of stereotypical commercials and advertising campaigns from the 1980's, this means that the genre of the advertising campaign will be comedy. The TV commercial will feature most of the comedy as this is where we will exploit this 1980's theme the most, with stereotypes and tropes of that era being used and parodied for comedic effect. This will help with the commercial being relatable to the target audience. The billboard and magazine ad will mainly try to mimic the style of 80's posters with exaggeration of this style being the comedic effect.
Target audience:
The target audience chosen to market the products to are people aged 16-35. This wide range in age was chosen because of the wide appeal of soda. We will primarily target the older half of the age range as we have determined that they will be the main audience and consumer of this product as the product is a take on an 80's flavour, meaning the soda will mostly appeal to the nostalgia of this audience. This is supposed to base its appeal from consumer's nostalgia. This means that to maintain this nostalgic theme, the campaign will need to clearly keep with this theme which is why the target audience is a wide range in age. Secondarily, we will target the younger audience. This is because soda and other sweet products are likely to be consumed by younger audiences like small children and young adults, meaning we should consider in our marketing that the younger audience will be part of the consumer base.
Resources:
The resources required include;
computer:
Photoshop: for editing the print ads
Final cut: For editing the TV ad
Camera: to take photographs for the print ad and film the TV ad.
Props: For the TV ad
Personnel:
For the advertisements, the personnel required will include;
an actor(s) to be featured in the ad, and as a model potentially for the print advertisements.
editors to add visuals in post-production
a photographer to photograph the model and to film the TV advertisement.
For the advertisements, the personnel required will include;
an actor(s) to be featured in the ad, and as a model potentially for the print advertisements.
editors to add visuals in post-production
a photographer to photograph the model and to film the TV advertisement.
Platforms:
The advertising campaign will be created to span across a range of media platforms. This range of platforms will include a print advertisement to be shown on billboards in public areas, An advertisement to be aired during TV commercial breaks, and a print advertisement to be featured in magazines.
The TV commercial will be from around 45 seconds to 1 minute in duration. This is the most suitable time to provide entertainment, information, humour, and then to promote the product without the advertisement being too long and losing the consumer's interest.
The print advertisements to be featured on the billboard and in the magazine will appear similar in the color scheme, being tones of red, and in theme to keep consistency within the overall campaign.
Other platforms such as a potential radio advertisement were acknowledged but were disregarded due to them being an outdated platform for media, especially advertising. Continuing with a radio advertisement would not be an efficient move as it would not reach the intended amount of people we would demand and could receive in other platforms.
A social media advertisement was also identified as a potential platform but was not chosen as one of the final platforms to be used.
Research into competitors:
Coca-Cola:
The biggest competitor to our product, as well as essentially all other soda brands is Coca-Cola. This is because they are the leading company in the soda market. Coca-Cola being introduced in 1886 by John Stith Pemberton, perfecting the cola flavour in the 19th century and Asa Griggs Candler bringing the company to dominance in the 20th century where it still sits in present day. The marketing work of Coca-Cola and that it perfected and pioneered the market have meant that it has been able to be the number one choice drink worldwide for over 100 years.
The modern marketing of Coca-Cola has been kept consistent in its color and tone.
The advertising campaign will be created to span across a range of media platforms. This range of platforms will include a print advertisement to be shown on billboards in public areas, An advertisement to be aired during TV commercial breaks, and a print advertisement to be featured in magazines.
The TV commercial will be from around 45 seconds to 1 minute in duration. This is the most suitable time to provide entertainment, information, humour, and then to promote the product without the advertisement being too long and losing the consumer's interest.
The print advertisements to be featured on the billboard and in the magazine will appear similar in the color scheme, being tones of red, and in theme to keep consistency within the overall campaign.
Other platforms such as a potential radio advertisement were acknowledged but were disregarded due to them being an outdated platform for media, especially advertising. Continuing with a radio advertisement would not be an efficient move as it would not reach the intended amount of people we would demand and could receive in other platforms.
A social media advertisement was also identified as a potential platform but was not chosen as one of the final platforms to be used.
Research into competitors:
Coca-Cola:
The biggest competitor to our product, as well as essentially all other soda brands is Coca-Cola. This is because they are the leading company in the soda market. Coca-Cola being introduced in 1886 by John Stith Pemberton, perfecting the cola flavour in the 19th century and Asa Griggs Candler bringing the company to dominance in the 20th century where it still sits in present day. The marketing work of Coca-Cola and that it perfected and pioneered the market have meant that it has been able to be the number one choice drink worldwide for over 100 years.
The modern marketing of Coca-Cola has been kept consistent in its color and tone.
The consistency of the Coca Cola brand and in its marketing is shown in the billboard as the bold use of red has become unanimous with Coca-Cola. Just as on the iconic bottle, the logo and its font are also used on the billboard which uses the majority of the billboard space. The design is simple, with a small amount of text which is useful in getting people to read the billboard. This consistency in brand image continues in to the TV commercials and now social media ads.
Research into conventions:
Another convention shown on this billboard is the placement of the logo. Companies will place their logo on a billboard as to where the logo can be clearly seen and is usually one of the largest images/aspects of the advertisement. This is so that passing bystanders and especially people in cars will recognise that the advertisement is that specific company. This is done in most billboard ads and other media platforms such as TV commercials and social media ads. This is done to associate the content to the the brand, which in this case is comedic and eye-catching which will better the brand's image.
The other convention shown in this billboard is the use of a slogan or in this case the tag. Slogans and tag lines are commonly placed with an advertisement as they are short and will be memorable to the audience. This is useful when attempting to go viral as the slogan is what will be remembered by the public, helping the advertisement start trending.
 |
| (Taken from Google, a 1960 magazine ad) |
The conventions of magazine advertisements differ from the conventions of billboard advertisements despite being both print ads.
One convention of magazine advertisements is that the the main image of the magazine ad will completely fill the whole page. This will grab the readers attention. The Coca-Cola ad shown here will especially grab the attention with well-made picture, being 3 Coca-Cola products on a piece of ice, floating in water, is both simple and also detailed enough to grab the readers attention. It is used to remind the reader of how refreshing their products are, meaning it could have made many reader's next drinks a Coca-Cola seeing how common they are in stores.
Another convention of magazine ads, differing from billboard ads, is that the slogan and overall text has more to it, giving more context to the image. Unlike billboards where the slogan and text is limited due to how they need to gain the attention from drives, someone reading a magazine will have all the time they need to read and take in the ad. In this case, the text is reassuring the reader that Coca-Cola are the leading brand and one of the biggest drinks in the world. It states that the generic term "coke" is also a trademark of Coca-Cola, further showing the reader that they are the leaders in drinks, essentially saying they are the best and the number one choice of drink for the reader.
Another convention of magazine ads is placing the logo and theme of the company so that there is brand recognition. This is used for brand recognition as that can help heighten the effectiveness of the ad, especially when the brand is well known and acclaimed "iconic", which Coca-Cola are. When the reader sees the ad, they will immediately see the logo twice, with the cup saying "have a coke". At first view this is just an artistic representation of coke products, but subliminally the addition of the logo and cup saying "have a Coke" is being used to make the brand stick in the readers head and likely end up buying a Coke when needing a drink.
(From Funny Breaker Youtube channel)
The Coca-Cola ad shown here was released in May 2019. Ramadan takes place during May. The story in the ad goes as a women is practicing Ramadan, meaning she is fasting until sunset meaning she is hungry and thirsty and not feeling great. Along with this hunger, she is being mocked for her religious clothing and not having a good day. When someone sees that she is not having a good day, she buys her a Coke and they wait until sunset to drink. This is a convention that is used in many TV commercials. Creating a story is common in TV commercials as it gives companies the opportunity to get the audiences emotional investment, shown in this ad as the women is having a bad day. This emotional investment and showing of kind acts in the ad will subconsciously or consciously make the audience have a better opinion on Coke and make them prefer Coke's products over others due to them showing humanity in their ads and not remaining a cold corporation that they cannot relate to. The ad is especially relatable to any Muslim audiences watching as they will relate to the feelings that the women is having, also being shown the refreshing experience she had with a Coke when breaking fast, making them breaking fast with a Coke as it is shown to be very refreshing. This is also a convention that is sometimes used as using these specific demographics in the ads will help the ad and brand relate to them more, making whole groups of people at a time want to drink Coke.
Another convention shown in the ad is the use of brand familiarity in throughout the ad. Throughout the ad, the color red is consistently present in almost all shots. The woman's clothes are red, the other woman's headband is red, the vendor has a red refrigerator with the Coca-Cola logo on it, and overall the tone of colors used for the setting is warm and shades of red and orange. This brand familiarity keeps the audience knowing the the minds behind what they are seeing is Coke and makes the brand more memorable.
Treatment:
For our advertisements, the TV commercial will be a series of scenes
all showing an actor interacting with the drink in a can. The
characters we have chosen for this include one actor playing sport in
a garden area, one actor wearing a Hi Vis jacket acting as a
construction worker who needs a break after hard work, and another
actor also working, this time working at a computer who drinks from
the can out of thirst. These characters will all be played by the
group members.
The locations that are going to be used in the advertisement will vary
from an inside classroom showing someone working at a computer,
outside at a bench to show the construction worker resting at the
bench, and a grass area, showing the actor playing sports. This will
link to their role in the advertisement.
The costumes that we will use are a hi-vis jacket to show that the
character works in construction. We will also use a blue afro wig and
blue novelty shades with LED's. These are going to be used to parody
the 80's culture and provide comedy to the adverts. This parody of the
80's is going to be used to appeal to the adults who are our primary
target audience.
The idea behind showing a range of different roles, from physical jobs
like construction, to leisurely sports, to office type jobs, is to
show how the drink will quench the thirst of anyone despite what work
they are doing, appealing to a range of demographics.
The colours that will be prominently used in the advertisements is
going to be red and pink. These colours are going to be used to convey
the strawberry laces flavour of the drink. These red colours will be
used for the print advertisements. The logo, can, and background will
be different shades of red and pink to push this strawberry theme.
The effects that we are going to use in the advertisements are filters
that will make the camera appear older than it is. This is going to
contribute to the retro theme. We will also use lighting effects for
the print advertisements to make the print advertisements stand out
more and appear brighter.
Billboard & Magazine
- Colours: The colours for the print advertisements will be mainly red and pink. These bright colours will make them stand out and also link to the flavour of the drink.
- Images: The images we will use as the main image is of the can surrounded by lights. This will make the product glow and shine, making it appear and look better.
- Fonts: The font that we will use for the print advertisements is a cursive font reminiscent of strawberry laces. This font links to the flavour and is also simple and appealing.
- Overall idea: The overall idea of the print advertisements is a picture of the can in the centre with lights surrounding it. The logo will be large and above the can in a pink colour. The advertisements will use strawberry imagery and soda imagery such as bubbles.
Model Release Form:
Location Recce Form:
Risk Assessment Form:
Sketch Layout:
Sketch of Poster:
Storyboard:
Moodboard:
Shot by Shot list
Billboards
The reason why my group chose to use a billboard to advertise the beverage Phizzwizard in this new advertisement campaign is due the fact they have a high potential of being able to put in areas of high footfall, these could be near places of importance or near entertainment hubs such as football stadiums and concert stadiums where they can get a large audience. This is effective for the campaign in reaching our target audience as there is the potential for anyone within our groups age of 18-35 to pass our billboard and see it. Being able to place it in these kind of areas mean the consumers will think of the drink when they think of what they want to get to drink for their event making it more likely they will chose Phizzwizard. This will also be able to aid the campaign as by using consistency such as the Phizzwizard logo and the matching colours of the drink will increase the brand awareness by allowing consumers to match adverts with the Phizzwizard brand.
Magazine
The magazine was also chosen as a way to advertise Phizzwizard to the consumers as this will be cost-effective for the company due to the costs of magazine advertisement being relatively stable allowing it to worked into existing budget plans. Like the billboard the magazine will also be able to get to the campaigns target audience, this is as magazine can have multiple demographics to them, the campaign can select magazines which then target our intended age range to maximise its views. To help with increasing brand awareness magazine adverts can also have consistency with the other adverts so the amount of consumers that can recognise the brand increases by seeing the Phizzwizard colours and the brand logo.
Video
A video commercial was chosen for this advertisement campaign as it was believed it would be the best way to kick start the campaign to the consumers. This would be as the video features all key parts of the campaign in one advert. The video then sets the tone for the rest of the campaign this being its 80s sort of theme and lets the consumer market know what this new beverage Phizzwizzard's target audience is. This is also really good to make use of cross media promotion, this is as the video can be quickly and easily shared across campaign social media accounts where it can be shared by others, this video can also be made into a TV commercial where it can be shown to mass audiences.
Infographic Posters
The campaign can also utilise the usage of posters, along with billboards this be used in in popular areas where it can try get maximum views from the consumer market. This would use consistency to maximise the amount of people that can recognise the Phizzwizzard brand, by having things like the brands logo and slogan on it will start to really be put into the minds of the consumers so when they next think of what drink they would like they can think of Phizzwizzard and want to go buy one. Along with the video the posters can be uploaded to social media to be spread there as well through cross media promotion and even possibly make them into pop-up ads to get even more views on the campaign.
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