Create the Adverts (P4(U20), M3(U20)



Learning Outcome 3 (U20): Be able to produce the planned media components

P4 (U20): Create production materials to be used in the original media product 
M3 (U20): Create production material that follows the codes and conventions of the chosen genre for the media product.  

 We have chosen 3 methods of distribution for our adverts, the poster is going to be shown inside of a magazine and on a bus stop advert and the billboard will also be put up:

Billboard: (In Context)

We chose to use a billboard as its easy to put around areas of high footfall. The billboard shows a key image for the campaign which can quickly be picked up by consumers and linked to the campaigns bus advert and magazine as well the tv advert. The fact it has the campaign slogan on it gets the brand awareness an increase.

(Without Context)



(Without Context)

Although not a requirement, this is our advert in a bus Advert: (In Context)
The bus advert is good to get the campaigns message across to the consumer market, this is as it has a clear image of the can of Phizzwizzard as well as the name of the drink along with the campaigns slogan which has consistency with the campaigns advertisements.

Magazine: (In Context)
The magazine advert for the campaign is good as well being identical with the bus adverts and other campaign infographic posters, spreading the brand awareness to consumers enabling cross media promotion by giving readers the details of the Phizzwizzard website and with social media platforms symbols means it can be followed on those enabling consumers to engage with the brand.  

Video Advert:
The video for this campaign is good too as it features similar aspects to other campaign devices, like the others it too has the Phizzwizzard can at centre stage, with prominent scenes of the strawberry aspect of the beverage highlighting this nostalgic taste to the audience which the target audience can pick up on making them closer attention to the advert. The video can be spread across social media platforms to launch it to the consumer market as well as shown as a TV advert during prime time to get maximum views on it. 

 Feedback questions:

 Whats the main message of the campaign?
Who does the advert target?
Would you buy the product?
Does it appeal to your age group?

 Video one:

Video Two:

Video Three:

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