Billy Olliver Unit 20 and 24 Coursework

Learning Outcome 3 (U20):   Be able to produce the planned media components M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors Magazine Advert/ Billboard  Our Magazine: Our Billboard: Colours The colours of the magazine are bold, the benefit of this is that they really stick out to the readers of the magazine as this large collection of the red colours is unusual for an advert. This mix of red can grab the attention of the reader who will then read over the ad and could be enticed to then follow the products campaign on social media platforms, by also reading the ad they can be grabbed by the the campaigns logo which features prominently at the bottom of the ad which can get stuck in their head. The colours were chosen by the team as during research into what kind of adverts seem to grab the attention of audiences the most the red was predominantly the most used for t...

Learning Outcome 3 (U20):  Be able to produce the planned media components P4 (U20): Create production materials to be used in the original media product  M3 (U20): Create production material that follows the codes and conventions of the chosen genre for the media product.    We have chosen 3 methods of distribution for our adverts, the poster is going to be shown inside of a magazine and on a bus stop advert and the billboard will also be put up: Billboard: ( In Context) We chose to use a billboard as its easy to put around areas of high footfall. The billboard shows a key image for the campaign which can quickly be picked up by consumers and linked to the campaigns bus advert and magazine as well the tv advert. The fact it has the campaign slogan on it gets the brand awareness an increase. (Without Context) (Without Context) Although not a requirement, this is our advert in a bus Advert:  ( In Context) The bus advert is good to get the...

Learning objective 2: Be able to plan a cross media advertising campaign to a client brief Pass tasks completed with Adam Marks and Sam Nadarajah as part of a group. Concept: With the soda being a take on an old flavour that was popular before, this gives the opportunity for the theme of the advertising campaign to be retro and profit of the soda's nostalgic concept. The TV ad will dictate what the print ad will include as the TV ad is usually what is most memorable from advertising campaigns and most talked about socially. To continue this retro theme, the TV ad could be a rendition/parody of an old soda commercial that could be found in that era. The TV ad will use tropes and stereotypes from that era to market the product.  Objectives: The objectives of the advertising campaign is to promote the soda. The soda having an appeal to the nostalgia of adults means that this campaign will aim to market the product to younger audiences, due to the appeal of soda to young pe...

Learning Outcome 2: Understand the behaviours, skills and attributes necessary within the advertising industry. P4: U24 - Explain the behaviours and attributes required for a specific job role. Social Media Manager - This was completed as a group task with Sam Nadarajah & Adam Marks. A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers.  This is important for this role as it means they will know how to utilise the social media platforms and use them effectively for the business to promote their brand as well as be able to engage with customers and clients. By having this skill will mean the person can carry out their duty well as they understand the way social media can be used to reach the companies target audience and customers. They will also know how to use the social platforms to expand the brand awareness of companies. A responsibility of the Social Media Manager.  St ...