Billy Olliver Unit 20 and 24 Coursework

Learning Objective : Understand the behaviours, skills and attributes necessary within the advertising industry. P3: Describe what skills are required for differing media industry job roles In this task I had to look at personal and professional attributes. These include: Behavioural  Managing your time Focus Communication skills Embrace Change Give Support Keep Promises Bring Passion Personal Leadership Resilience Design Skills Focus Creativity Personal development Truly listen Give Support Embrace change Speak Up Show respect Professional  Managing your time Actively collaborate Talk Straight Keep Promises Focus Leadership Design Skills Resilience Creativity Public Image Professional development Communication skills There are several job roles associated with the advertising industry. Some of these include: Public relations officer Social media manager Creative director Director Arts di...

 Discuss Technology Learning Outcome 1 (U24:P2):   Understand the products that are produced within and across media industries P2 (U24): Explain the use of converging technologies within an identified sector  Technical Convergence: Technical convergence is the combination of two or more technologies into a single device. This device allows the running of these technologies as one. Such as older equipment only being used for a specific task now being available in a device which can do more than just that task. E.g. A camera and a video camera being combined on an iPhone now able to do both things on the same device. Advertising & Marketing QR codes A QR code is a code available on a different range of devices, these can be scanned using an app which then directs the user to a website or app which usally has the content of something that can be purchased by the user. These can also direct users to a link where t...