Research Portfolio: P1 (U20), P1 (U24), M1 (U20)
Learning Objective 1 (U20) : Know how existing advertising campaigns embed advertisements across a range of media products Learning Objective 1 (U24): Understand how the products that are produced within and across media industries U20: P1, M2 U24: P1 Apple IPhone XS Advertising campaign P1: 20 Aims and objectives An aim of the campaign by Apple for their new IPhone XS is to create awareness for the product and themselves. By this having adverts for the IPhone being shown the consumer will be made aware of this new product and know Apple has a new product coming out, therefore increasing the awareness of the new product as well as having the apple logo being shown consistently in or on their adverts. Also by creating hype of this new product gets consumers talking about the new product and its spread by word of mouth again increasing the awareness of the Apple brand. Anther aim for the campaign is to launch the product to the consumer...